Before stepping into the shoe industry, the founder of Madre delved in the photography field, owning a studio. With a minimum fund to start, it took Madre less than a year to be an established brand.
Thanks to the experiences gained from the studio, it helped them a lot in branding, marketing and meeting customer’s expectations for their newfound company. Founded back in 2013, on 28th of February. Madre was initially called ‘Butik Ummi’, ‘Emak’, ‘Mama’ and other equivalents of the word ‘mother’. But most of the names were already trademarked.
As an options, the founder took Madre, which means ‘mother’ in Spanish